Skip to main content

Powering the future of insurance.

Root is an end-to-end digital insurance platform that enables you to launch new products and digital engagement channels fast. We package all the compliance, regulatory and reporting complexities behind easy-to-use APIs, allowing your team to focus on building great customer experiences.

The Root team is based in Green Point, Cape Town and is headed up by Louw Hopley. We believe that developers are the inventors and builders of the future. Making developers’ lives easier, which includes their ability to innovate, is fundamentally part of Root’s mission.


  • June 2016: Root is founded by Louw Hopley and Malan Joubert
  • 12 April 2017: Root hits #1 on Product Hunt
  • 3 May 2017: Root hits #1 on YCombinator’s Hacker News
  • April 2018: Launch of Root Insurance
  • 2019: 1+ million active policies on Root

Root in the news

5 November 2020

Building infrastructure for the future of insurance, one API at a time

Read more

5 April 2018

Root wants to change the insurance game in South Africa…

Read more

11 April 2018

Interview: Root’s Louw Hopley and MMI’s Jonathan Stewart

Read more

The Team

We believe that developers are the inventors and builders of the future — we’re building tools that pave the way.

Join the team

Press Assets

Resources for anyone
creating content about Root

For media enquiries,

Brand assets

Get official Root logos.


Photo resources

Images and other resources.



Find Root online.

Stay in touch

Receive updates and the latest news from Root.

Thank you

Your email has been added to our mailing list.

By subscribing you agree to our Ts & Cs and our Privacy Policy, including our use of cookies.

We use cookies to ensure that we give you the best experience on our website, as described in our Privacy Policy.
If you continue to use this site we will assume that you are happy with it. Change options.

Statistic cookies help us to understand how visitors interact with our website by collecting and reporting information anonymously. Google Analytics cookies are anonymized.