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Enabling financial services in the modern age.

Root is a financial services platform, built from the ground up, with the goal of opening up FinTech innovation. Recognising the high barriers to entry, Root packages the “hard things” in financial services and exposes a platform of programmable financial services through easy-to-use APIs. This enables software developers and innovators to prototype, build and launch financial services products, fast.

The Root team is based in Gardens, Cape Town and is headed up by Louw Hopley. Root believes that developers are the inventors and builders of the future. Making developers’ lives easier, which includes their ability to innovate, is fundamentally part of Root’s mission.


  • June 2016: Root is founded by Louw Hopley and Malan Joubert
  • April 2017: Launch of Root programmable cards
  • 12 April 2017: Root hits #1 on Product Hunt
  • 3 May 2017: Root hits #1 on YCombinator’s Hacker News
  • April 2018: Launch of Root Insurance

Root in the news

5 April 2018

Root launches insurance platform in SA

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5 April 2018

Root wants to change the insurance game in South Africa…

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5 April 2018

Interview: Root’s Louw Hopley and MMI’s Jonathan Stewart

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The Team

We believe that developers are the inventors and builders of the future — we’re building tools that pave the way.

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